Which innovative marketing technique did publisher Scholastic use in 2005 that revolutionized book releases and created unprecedented demand for the Harry Potter series?

The publishing industry has evolved dramatically in how books are marketed to readers. From traditional bookstore displays to sophisticated digital campaigns, publishers continuously innovate to capture reader attention in an increasingly competitive marketplace. This poll explores a groundbreaking marketing technique that changed how readers discover and engage with literature.

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Midnight release parties with themed costumes and activities at bookstores worldwide
The first-ever augmented reality book covers that animated when viewed through special glasses
Personalized editions where readers could have their names incorporated into the story as minor characters
Secret chapter releases through geocaching, where readers had to find physical locations to unlock content