Which company famously transitioned its military production expertise into a peacetime consumer brand strategy, permanently changing its brand identity after World War II?

During World War II, military equipment manufacturers had to balance production efficiency with brand identity. Some companies made strategic decisions that transformed their brand perception forever, creating legacies that extended far beyond the war years. This poll explores how one iconic military product manufacturer made a pivotal brand strategy decision that continues to influence consumer perception decades later.

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Jeep (Willys-Overland), which transformed from military vehicle supplier to civilian off-road lifestyle brand
Boeing, which converted its bomber manufacturing into commercial passenger aircraft production
Remington, which shifted its firearm production focus to typewriters and office equipment
Raytheon, which redirected its radar technology into the first commercial microwave ovens