Which retail collaboration broke records in 2019 by generating over $1 billion in merchandise sales for a single film franchise?

Major film studios and productions frequently partner with retail giants for exclusive merchandise, promotional tie-ins, and branded experiences. These collaborations can generate millions in additional revenue while extending the cultural impact of films and shows. Test your knowledge about some of the most successful retail collaborations that have changed how movies and TV shows are marketed and monetized.

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• Target's exclusive Star Wars: The Rise of Skywalker collection
• Walmart's Avengers: Endgame partnership with Marvel
• Disney and Coca-Cola's custom bottles for Star Wars: Galaxy's Edge
• Amazon's exclusive Stranger Things Season 3 product line

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