Which 2020 in-game Fortnite concert broke records with over 12.3 million concurrent live viewers and reportedly earned the artist an estimated $20 million?

The gaming industry has seen some groundbreaking brand collaborations that have transformed virtual worlds and created unique player experiences. These partnerships between game developers and major brands have resulted in innovative in-game events, exclusive items, and creative crossovers that blur the lines between gaming and other entertainment mediums. Test your knowledge about one of the most financially successful gaming brand collaborations in recent years!

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