Which athlete-brand partnership holds the record for the longest-running and most profitable endorsement deal in sports history, still generating over $100 million annually decades after its creation?

The sports industry has seen many iconic athlete-brand partnerships that revolutionized marketing. These endorsement deals not only boosted product sales but often transformed entire brands and created cultural phenomena. Some collaborations were so successful they outlasted active careers and became legendary. Test your knowledge about one of the most financially successful endorsement deals in sports history!

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Michael Jordan and Nike (Air Jordan)
Tiger Woods and Nike Golf
LeBron James and Sprite/Coca-Cola
Roger Federer and Rolex