Which famous Broadway theater underwent a major rebranding in 2010 when it was renamed to honor a legendary Broadway composer and lyricist?

The performing arts industry relies on powerful branding to attract audiences and create memorable experiences. From iconic theater venues to famous production companies, branding plays a crucial role in how performing arts organizations distinguish themselves in a competitive market. Test your knowledge about a famous rebranding effort in the theater world that transformed the identity of one of Broadway's most prestigious venues.

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• The Stephen Sondheim Theatre (formerly Henry Miller's Theatre)
• The August Wilson Theatre (formerly Virginia Theatre)
• The Richard Rodgers Theatre (formerly 46th Street Theatre)
• The Neil Simon Theatre (formerly Alvin Theatre)

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