Which unexpected brand collaboration in 2020 brought together a battle royale game and a galaxy far, far away, featuring an in-game live event watched by over 15 million concurrent players?

The gaming industry has seen some groundbreaking brand collaborations that have revolutionized player experiences and created cultural phenomena. These strategic partnerships have brought together unlikely allies from different entertainment sectors, resulting in innovative gameplay, exclusive content, and expanded universes. Test your knowledge about one of the most surprising and successful gaming collaborations that changed the industry landscape!

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Fortnite × Star Wars: The Rise of Skywalker (featuring a live J.J. Abrams appearance and exclusive movie scene premiere)
Call of Duty: Warzone × Star Trek Discovery (featuring a USS Discovery crash site and phaser weapons)
PUBG × Star Wars: The Mandalorian (featuring Grogu companion and Beskar armor upgrades)
Apex Legends × The Orville (featuring spacecraft skins and character costumes from the show)