Which film pioneered the 'found footage' viral marketing strategy that included fake missing persons websites and mythology-building content before release?

Marketing strategies in the film industry have evolved dramatically over the decades, creating iconic campaigns that sometimes become as memorable as the movies themselves. From groundbreaking viral campaigns to innovative promotional partnerships, the way studios generate buzz for their releases reflects both creative ingenuity and technological advancement. Test your knowledge about some of the most influential marketing campaigns that changed how films are promoted to audiences worldwide.

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The Blair Witch Project (1999)
Cloverfield (2008)
Paranormal Activity (2007)
The Ring (2002)