Which candy experienced a massive sales increase of over 65% after being prominently featured in a 1982 sci-fi blockbuster film?

Product placement in movies and TV shows has become a sophisticated art form in modern marketing. From subtle appearances to major plot points, brands have found creative ways to integrate their products into pop culture. This trivia challenges you to identify one of the most successful product placements that transformed a forgotten candy into a global phenomenon through its appearance in a blockbuster film.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Skittles in 'Close Encounters of the Third Kind'
• M&M's in 'Star Wars: The Empire Strikes Back'
• Hershey's Kisses in 'Tron'

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