Which book's 1997 launch pioneered midnight release parties as a major marketing strategy, creating a template that would be followed by countless other literary releases?

Throughout history, certain book releases have been so innovative in their marketing and launch strategies that they transformed how literature is promoted and consumed. These groundbreaking product launches didn't just sell books—they created cultural phenomena, reshaped publishing industries, and established new paradigms for how creative works reach audiences. Test your knowledge of these literary marketing milestones!

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• Harry Potter and the Philosopher's Stone by J.K. Rowling
• Harry Potter and the Goblet of Fire by J.K. Rowling
• The Da Vinci Code by Dan Brown
• Twilight by Stephenie Meyer

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