Which candy brand experienced a 65% sales increase after its strategic placement in the 1982 film 'E.T. the Extra-Terrestrial', following Spielberg's rejection of M&M's for the famous scene?

Product endorsements and placements have become a sophisticated art form in film and television, generating millions in revenue while subtly influencing consumer behavior. From Tom Cruise's Ray-Ban sunglasses in 'Top Gun' to Apple products appearing in 65% of top Hollywood films, these strategic placements blend storytelling with marketing. Test your knowledge about one of the most successful product placement campaigns in film history that transformed a struggling candy brand into a global phenomenon.

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Reese's Pieces
Skittles
Hershey's Kisses
Jelly Belly