Which company launched the first modern customer loyalty program in 1981, revolutionizing retail marketing with their 'Frequent Flyer' concept?

Before digital apps and plastic cards dominated customer loyalty schemes, one company pioneered the concept that would forever change how businesses retain customers. This innovation in retail customer loyalty created billions in additional revenue and spawned countless imitators. Test your knowledge of this retail milestone that transformed consumer behavior and created an entirely new marketing approach.

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American Airlines
Starbucks
Sears
American Express