Which major retailer created the successful 'Festival of Lights' campaign that specifically adapted their marketing approach to honor Diwali traditions while increasing sales by 35% in South Asian markets?

In today's global marketplace, understanding how cultural traditions influence retail marketing strategies can make or break international brand expansion. Traditional celebrations, rituals, and customs significantly impact consumer behavior across different regions. This trivia tests your knowledge about a famous retail marketing adaptation that respected cultural traditions while creating a successful campaign. How well do you understand the intersection of cultural sensitivity and effective marketing?

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Walmart with their 'Illuminate Your Home' collection featuring traditional diyas and modern LED alternatives with family-centered messaging
IKEA with their 'Celebrate Light & Life' campaign that combined Swedish minimalism with traditional South Asian decorative elements
Target with their 'Brightness in Every Corner' promotion featuring exclusive rangoli-inspired home decor designed by local artisans
Amazon with their 'Digital Diwali' initiative offering virtual celebration kits and same-day delivery of traditional celebration essentials