Which gaming collaboration was the first to generate over $1 billion in revenue through in-game purchases of branded virtual items?

The gaming industry has seen some groundbreaking collaborations that have revolutionized virtual experiences and created cultural phenomena. These partnerships between gaming companies and other brands have introduced new dimensions to gameplay, expanded audiences, and sometimes created entirely new revenue streams. Test your knowledge about one of the most significant brand collaborations in gaming history that transformed how we think about virtual worlds and in-game experiences.

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