Which linguistic technique was primarily used to develop the product name 'Kleenex,' which later became a generic term for facial tissues?

Product development in the language industry often involves creating new words (neologisms) that can become part of everyday vocabulary. Companies employ linguists to craft memorable terms that may eventually enter dictionaries. This trivia tests your knowledge about how language evolves through commercial product development and the linguistic strategies used in creating brand terminology that shapes how we communicate.

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Phonaesthetics (using pleasant-sounding phonemes to create a name that suggests cleanliness)
Portmanteau (blending two existing words together)
Backformation (creating a new word by removing affixes from an existing word)
Eponymy (naming it after its inventor, Dr. Kleen)