Which innovative marketing campaign for a novel included an alternate reality game (ARG) that allowed readers to solve puzzles across websites, phone calls, and real-world locations?

Marketing campaigns for books have evolved dramatically in the digital age. Publishers and authors now employ sophisticated strategies to promote literature across multiple platforms. This poll tests your knowledge about a groundbreaking marketing campaign that changed how bestselling novels are promoted in the modern era.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The 'Night Film Experience' for Marisha Pessl's novel, which included mysterious websites and apps with hidden content
The 'Gone Girl' scavenger hunt, which placed clues in bookstores nationwide leading to signed first editions
The 'Ready Player One' digital quest, which involved only online puzzles culminating in a virtual book signing
The 'Girl with the Dragon Tattoo' cyber campaign, which created a fictional hacker collective that only existed on social media