Which retail loyalty program was the first to use purchase history data to generate personalized coupons and is credited with increasing customer retention by over 100%?

Customer loyalty programs have become a cornerstone of retail strategy, with nearly 90% of companies investing in some form of loyalty initiative. But not all programs are created equal! The most successful loyalty strategies don't just offer points—they create emotional connections, leverage data analytics, and drive meaningful customer engagement. Test your knowledge about a revolutionary loyalty program that fundamentally changed how retailers approach customer retention.

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Tesco's Clubcard (launched 1995)
Amazon Prime (launched 2005)
Starbucks Rewards (launched 2008)
Walmart's Savings Catcher (launched 2014)