Which innovative marketing strategy did Nike use in 1984 that revolutionized athlete endorsements and created a new product category now worth billions?

The world of sports marketing has evolved dramatically over the decades, transforming how brands connect with fans and athletes promote products. From signature shoes to groundbreaking campaigns, certain strategies have revolutionized the industry and created billion-dollar markets. Test your knowledge about one of the most significant turning points in sports marketing history!

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Creating the Air Jordan line for rookie Michael Jordan, pioneering the signature athlete shoe concept
Launching the 'Just Do It' campaign with multiple athletes sharing their personal training stories
Introducing performance-tracking wearable technology with professional athlete data integration
Developing the first athlete subscription box service with customized training equipment