Which innovative retail strategy did Nike first implement in 2018 that revolutionized their customer segmentation approach and significantly boosted their direct-to-consumer sales?

The sporting goods retail landscape has transformed dramatically over the past decade with changing consumer behaviors, technological advances, and market disruptions. How well do you understand the strategic shifts that successful sports retailers have implemented to maintain competitive advantage? Test your knowledge about cutting-edge retail strategies in the sports industry!

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Nike Live concept stores, which stock merchandise based on local customer data analytics from their mobile app usage
Nike Pro membership tier system, offering exclusive early access to limited edition releases based on purchase history
Nike Connect jerseys with embedded NFC chips linking to exclusive digital content through smartphone scans
Nike Custom Labs, allowing in-store personalization of footwear using 3D printing technology