Which celebrity launched a personalization algorithm in 2022 that analyzes social media interactions to recommend products based on emotional sentiment?

In the evolving retail landscape, celebrities have increasingly partnered with brands to develop personalized shopping experiences powered by AI. These collaborations leverage the celebrity's persona and consumer data to create targeted recommendations and unique customer journeys. Test your knowledge about how famous people are shaping retail personalization algorithms!

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Rihanna with her Fenty Beauty 'Mood Match' technology
Selena Gomez with Rare Beauty's 'Emotional Intelligence Shopping' platform
Ryan Reynolds with Aviation Gin's 'Personality Pour' recommendation engine
Dwayne Johnson with Project Rock's 'Intensity Mapping' shopping algorithm