Which revolutionary market research methodology was first widely adopted by scientific equipment manufacturers in the 2010s to better understand laboratory workflow patterns?

The scientific industry relies heavily on market research to guide product development and innovation. From pharmaceuticals to laboratory equipment, understanding customer needs and market trends is crucial for success. This trivia question explores a significant development in how scientific companies gather and analyze market data to improve their products and services.

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Digital ethnography with wearable cameras
Paper-based satisfaction surveys
Focus groups with industry leaders only
Randomized telephone sampling