Which rebranding strategy did the Royal Opera House implement in 2019 to attract younger audiences while maintaining its prestigious heritage?

Behind every successful performing arts organization is strategic brand positioning that resonates with audiences and patrons. This trivia question explores how a major performing arts company repositioned itself to attract younger demographics while maintaining its artistic integrity. Test your knowledge of performing arts marketing strategies and brand evolution in this challenging question!

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They created the 'ROH Unlocked' program with digital-first content and £10 tickets for under-30s, featuring a minimalist logo that worked across digital platforms
They launched 'Opera for Everyone' campaign with celebrity endorsements and redesigned their logo to include bright neon colors and contemporary typography
They rebranded as 'The Royal Experience' with immersive VR performances and adopted a simplified crown symbol without the words 'Opera House'
They introduced 'Classical Revolution' series with crossover performances featuring pop artists and changed their name to 'ROH Contemporary'