Which snack food brand saw sales increase by over 700% after partnering with a famous music artist for a limited-edition spicy flavor in 2020?

The snack food industry has undergone dramatic transformations in recent decades, with changing consumer preferences driving innovation and market shifts. Certain products have achieved remarkable market penetration through clever marketing, celebrity endorsements, and cultural integration. This trivia question tests your knowledge of one particularly successful snack brand's meteoric rise to global prominence through strategic partnerships.

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Flamin' Hot Cheetos (Megan Thee Stallion collaboration)
Doritos (Post Malone collaboration)
Takis (Bad Bunny collaboration)
Lay's Potato Chips (Travis Scott collaboration)