Which retailer first launched a large-scale AR feature allowing customers to virtually place furniture in their homes using a mobile app?

Augmented Reality (AR) has transformed how customers interact with products before purchase, creating immersive shopping experiences both online and in physical stores. This technology has significantly reduced return rates and increased customer confidence across various retail sectors. Test your knowledge about the pioneering companies that brought AR into mainstream retail and how this technology has evolved to become a critical competitive advantage in the modern retail landscape.

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IKEA (with IKEA Place in 2017)
Amazon (with AR View in 2018)
Wayfair (with View in Room 3D in 2016)
Target (with See It In Your Space in 2019)