Which celebrity's beauty brand reached a $1 billion valuation fastest, pioneering a direct-to-consumer model that combined social media marketing with strategic retail partnerships?

In today's competitive retail landscape, celebrity-backed brands have revolutionized influencer marketing. These famous entrepreneurs leverage their personal brands to create billion-dollar empires, often disrupting traditional retail channels with innovative omnichannel strategies. Test your knowledge about one of the most successful celebrity retail transformations of the past decade!

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Kylie Jenner's Kylie Cosmetics (launched 2015, reached $1B valuation in 2019)
Rihanna's Fenty Beauty (launched 2017, reached $1B valuation in 2021)
Jessica Alba's Honest Company (launched 2011, reached $1B valuation in 2017)
Lady Gaga's Haus Laboratories (launched 2019, reached $1B valuation in 2022)