Which point-of-sale innovation has most significantly increased merchandise sales at Broadway theaters since 2019?

The performing arts industry has undergone significant retail transformations to enhance audience experience and boost revenue. From innovative merchandise displays at theater venues to digital point-of-sale systems that capture audience data, the business side of performing arts continues to evolve. Test your knowledge about how performing arts organizations are embracing modern retail concepts to connect with audiences beyond the stage experience.

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Mobile POS systems that allow for purchases from theater seats during intermission
Augmented reality mirrors in lobby shops that let customers virtually try on costume replicas
Voice-activated kiosks where patrons can order merchandise by speaking character names
Subscription-based merchandise boxes delivered monthly to regular theatergoers