Which company holds the world record for the most expensive logo redesign in history, reportedly costing around $211 million in total rebranding expenses?

Logo redesigns can be costly investments for brands looking to refresh their image. While most rebrands cost between $100,000 to $1 million, some companies have spent astronomical amounts on their visual identity. This poll tests your knowledge of the world record for the most expensive logo redesign ever undertaken. Consider the brand value, marketing campaign costs, and implementation across global touchpoints that contribute to these massive expenses.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

BP (British Petroleum) with their 'Helios' sunburst logo
Pepsi with their 'smile' logo redesign
Accenture after splitting from Arthur Andersen
Posten Norge (Norwegian Postal Service) with their red circle logo