Which Broadway production's ambitious 2018 retail expansion strategy failed within 6 months, resulting in a $3.5 million loss and changing how theatrical merchandising approaches brick-and-mortar retail?

The performing arts industry has undergone significant retail transformations, from how merchandise is sold at venues to how theatrical productions market their branded products. This poll tests your knowledge about a pivotal moment when a major theater retail strategy failed spectacularly, teaching valuable lessons about product development in the performing arts space.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton's 'Room Where It Happens' themed stores
Wicked's 'Ozmopolitan' retail experience
The Lion King's 'Pride Lands' boutiques
Phantom of the Opera's 'Masquerade' shops