Which company launched the first modern frequent flyer program in 1981, revolutionizing customer loyalty programs and inspiring similar initiatives across the retail sector?

Customer loyalty programs have transformed how retailers engage with consumers throughout history. These programs evolved from simple trading stamps to sophisticated digital rewards systems that track consumer behavior and preferences. This poll tests your knowledge about the historical development of customer loyalty programs and how they revolutionized the retail industry. Do you know which pioneering program set the standard for modern loyalty marketing?

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American Airlines with AAdvantage
S&H Green Stamps
Betty Crocker with Box Tops
Sears with the Discover Card rewards