Which natural products company pioneered the first nationwide recycling program for their own product packaging, creating a closed-loop system in 1990?

The natural products industry has seen remarkable innovation from brands committed to environmental sustainability. Companies have revolutionized how we think about packaging, ingredients, and corporate responsibility. This trivia question focuses on a groundbreaking initiative that changed consumer expectations about sustainable packaging in the natural products sector.

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Tom's of Maine
Burt's Bees
Preserve (formerly Recycline)
Seventh Generation