Which U.S. presidential campaign was the first to launch a dedicated e-commerce platform for campaign merchandise and donations that processed over $1 million online?

In the early 2000s, political campaigns began adopting e-commerce strategies to streamline fundraising and merchandise sales. This innovation transformed how campaigns engaged supporters, turning casual followers into donors and brand ambassadors through online transactions. Test your knowledge about this digital transformation in political fundraising that changed campaign finance forever.

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Howard Dean's 2004 campaign
Barack Obama's 2008 campaign
John McCain's 2008 campaign
Al Gore's 2000 campaign