Which retail company was the first to launch a comprehensive 'zero waste to landfill' initiative in 2008, revolutionizing sustainability standards in the industry?

Sustainability has become a cornerstone of modern retail strategy, with companies racing to reduce their environmental footprint while meeting consumer demand for eco-friendly products and practices. This trivia question explores a landmark moment in retail sustainability history that changed how major retailers approach their environmental responsibilities. Test your knowledge of the companies that have pioneered sustainability initiatives that transformed the retail landscape.

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• Walmart with their 'Zero Waste' program
• Marks & Spencer with their 'Plan A' sustainability strategy
• IKEA with their 'People & Planet Positive' framework
• Unilever with their 'Sustainable Living Plan'

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