Which gaming company pioneered in-game purchase of physical merchandise with their 'Retail Row' feature, allowing players to buy branded products without leaving the game environment?

The gaming industry has dramatically transformed retail experiences and shopping innovations. Virtual worlds and gaming platforms are becoming new retail frontiers with virtual storefronts, exclusive digital merchandise, and immersive shopping experiences. This trivia question explores how a major gaming company has revolutionized retail within their virtual ecosystem, creating new standards for digital commerce and brand engagement.

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Epic Games (Fortnite)
Roblox Corporation
Minecraft (Microsoft/Mojang)
Activision Blizzard