Which retail/tech giant saved itself from near-bankruptcy in the late 1990s by shifting its core business strategy from computer sales to focus on design and consumer electronics?
In the fast-paced world of technology and retail, companies sometimes need to make dramatic strategic shifts to survive. This poll tests your knowledge of one of the most successful corporate pivots in recent business history - a decision that transformed a struggling company into one of the world's most valuable enterprises. Think you know your tech business history?
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- Apple, under the returning Steve Jobs who refocused the company on the 'Think Different' campaign and innovative product design
- Microsoft, when Bill Gates decided to pivot from operating systems to consumer hardware products
- IBM, when it abandoned hardware manufacturing to focus exclusively on services and software solutions
- Dell, when it temporarily stopped direct-to-consumer sales and focused on retail partnerships and design-forward products
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