Which retail giant launched the 'Year of Heritage' initiative in 2019, creating dedicated store sections for traditional crafts and partnering with local artisans in over 50 countries?

As global retail expands, major companies increasingly incorporate cultural traditions into their business strategies. From seasonal marketing campaigns to region-specific product lines, understanding how retail giants navigate cultural diversity has become essential for success in the international marketplace. Test your knowledge about how major retailers have embraced cultural traditions worldwide.

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Walmart's 'Global Traditions' program
Amazon's 'Cultural Marketplace' platform
Unilever's 'Heritage Craft' collection
Target's 'World Market' initiative