Which global coffee retailer reimagined its brand identity in 2011 by incorporating the twin-tailed siren from Greek mythology as its logo centerpiece, resulting in a 16% sales increase the following year?

In the competitive world of retail, brands that effectively incorporate mythology and folklore into their storytelling often create deeper emotional connections with customers. These narratives tap into universal archetypes and cultural touchpoints that resonate across generations. This poll tests your knowledge of how a famous brand leveraged mythological storytelling to transform its retail strategy and customer engagement approach.

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Starbucks
Costa Coffee
Peet's Coffee
Caribou Coffee