Which gaming company pioneered the 'alternate reality game' (ARG) marketing approach with their 'I Love Bees' campaign that engaged millions of players before the game's release?

In the world of gaming, marketing campaigns can be as legendary as the games themselves. Some promotional strategies have completely transformed how games connect with their audience, creating cultural phenomena beyond the digital realm. This trivia question focuses on a groundbreaking marketing campaign that changed the landscape of game advertising and community engagement. Test your knowledge of gaming industry history and marketing innovation!

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Microsoft/Bungie for Halo 2
Valve for Half-Life 2
Rockstar Games for Grand Theft Auto: San Andreas
Electronic Arts for The Sims 2