Which major fast fashion retailer launched the first large-scale clothing recycling program in 2013 that became a pop culture phenomenon and inspired the 'conscious consumer' movement?

Fast fashion has dominated the retail landscape for decades, but a significant shift toward sustainability has been reshaping the industry. This movement has been amplified by celebrity endorsements, viral social media campaigns, and changing consumer values. Test your knowledge about a pivotal moment in retail sustainability that transformed how popular culture views fashion consumption.

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H&M with their 'Garment Collecting' initiative
Zara with their 'Clothes for Change' program
Forever 21 with their 'Fashion Forward' sustainability line
ASOS with their 'Circular Fashion' collection