Which major architecture firm famously rebranded in 2014, changing its logo from a serif typeface to a minimalist sans-serif design to reflect its evolution from a traditional practice to a global design consultancy?

Test your knowledge about the evolution of brand identities in the architecture industry! Major architectural firms have undergone significant rebranding efforts over the years, often reflecting shifts in design philosophy, corporate direction, or market positioning. This question focuses on a famous rebranding that signaled a major strategic pivot for one of the world's most influential architecture firms.

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Foster + Partners
Gensler
Zaha Hadid Architects
SOM (Skidmore, Owings & Merrill)