Which innovative market research technique, developed in 2013, revolutionized rare disease drug development by creating virtual patient communities for direct feedback before clinical trials?

In the competitive world of scientific research and development, market research plays a crucial role in determining which innovations receive funding and make it to market. One groundbreaking approach revolutionized how pharmaceutical companies gather data on rare diseases. This poll tests your knowledge of a famous market research methodology that changed how scientists connect with hard-to-reach patient populations.

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Patient-Centered Outcome Research (PCOR)
Digital Ethnography Networks (DEN)
Virtual Patient Protocol (VPP)
Blockchain Patient Registry (BPR)