Which game's marketing campaign included a mysterious AI character named 'Cortana' who interacted with fans through emails, websites and phone calls for months before the game's release?

Gaming history has been shaped not just by great games, but by revolutionary marketing campaigns that transformed products into cultural phenomena. From midnight release parties to ARGs (Alternate Reality Games), the way games are introduced to the world has evolved dramatically. Test your knowledge about some of the most innovative and successful game launch strategies that changed industry standards!

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Halo 2
Mass Effect 3
Metal Gear Solid 2
Portal 2