Which mythological creature was incorporated into Starbucks' omnichannel rebrand in 2011, becoming central to their visual storytelling across digital and physical touchpoints?

In today's competitive retail landscape, brands increasingly draw inspiration from mythology and folklore to create compelling omnichannel marketing campaigns. Ancient stories provide rich symbolism that resonates across cultures and creates emotional connections with consumers. Test your knowledge about how mythological elements have been strategically incorporated into successful retail marketing strategies and brand identities.

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Siren (mermaid)
Phoenix
Pegasus
Minotaur