Which advertising technique, first widely adopted in the 2012 US presidential election, allowed political campaigns to deliver highly personalized messages to specific voters based on their online behaviors?

Political campaigns have evolved dramatically in their use of technology and data analytics to reach voters. From Obama's revolutionary digital strategy in 2008 to the sophisticated targeting techniques used today, campaigns have become increasingly sophisticated in their advertising approaches. This poll tests your knowledge about a groundbreaking advertising technique that transformed how political campaigns communicate with voters.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Microtargeting
Traditional blanket television ads
Robocalling
Email blasts