Which innovative retail strategy did Funko use to dramatically increase its brand loyalty and collector base between 2013-2016?

In the world of pop culture collectibles, few brands have transformed retail visual storytelling and consumer psychology quite like Funko. These vinyl figurines with their distinctive stylized design have created an entirely new category of collectibles that spans virtually every entertainment franchise. Test your knowledge about how this brand revolutionized pop culture merchandising and created one of the most successful retail brand loyalty phenomena of the past decade.

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Exclusive store-specific variants that could only be purchased at particular retailers (Hot Topic, GameStop, etc.)
Implementing an augmented reality app that allowed collectors to see how figures would look in their display cases
Creating a subscription box model where collectors would receive mystery Funko products monthly
Introducing limited production runs with publicly displayed manufacturing counts for each figure