Which celebrity's retail brand was the first to use a pioneering 'drop model' strategy (releasing limited products at unexpected times) that created unprecedented demand and transformed retail marketing?

The landscape of retail has been dramatically transformed by celebrity entrepreneurs who have leveraged their personal brands to create billion-dollar retail empires. These famous individuals have pioneered innovative retail strategies, often disrupting traditional business models through creative omnichannel approaches and personalization algorithms. Test your knowledge about how these celebrity entrepreneurs have revolutionized retail with their groundbreaking business strategies.

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Kanye West with Yeezy
Supreme (founded by James Jebbia)
Rihanna with Fenty
Kylie Jenner with Kylie Cosmetics