Which pop culture icon's 2019 collaboration with a major retailer led to the creation of the first mainstream 'zero waste' product line that eliminated over 500 tons of plastic packaging in its first year?

In recent years, major retail brands have increasingly incorporated social responsibility into their business models, often driven by pop culture icons and influencers. These collaborations have created some of the most impactful sustainability and ethical campaigns in retail history. This trivia question tests your knowledge of a groundbreaking moment when pop culture and retail social responsibility intersected to create lasting change in the industry.

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Billie Eilish's partnership with H&M
Pharrell Williams' collection with Adidas
Emma Watson's 'Pure Impact' line with Burberry
Leonardo DiCaprio's 'Earth First' collection with Patagonia