Which pioneering retailer is credited with introducing the first true self-service grocery shopping model in 1916, allowing customers to select their own merchandise without clerk assistance?

Before the modern shopping experience we know today, customers relied on clerks to retrieve products from behind counters. The self-service retail model revolutionized consumer behavior and store design. This innovation fundamentally changed how products were packaged, marketed, and sold. Test your knowledge about this pivotal shift in retail history that shaped modern consumer culture.

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Safeway
Kroger