Which famous celebrity was the first to launch a major virtual reality retail store experience in 2016, allowing fans to shop their brand in a fully immersive 3D environment?

In the evolving landscape of retail, celebrities have increasingly ventured into technology-driven shopping experiences. Virtual reality shopping represents one of the most innovative frontiers, allowing customers to browse and purchase products in immersive digital environments. But which famous personality was among the first to pioneer a significant VR retail experience? Test your knowledge of where fame meets retail innovation!

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Beyoncé Knowles-Carter
Tommy Hilfiger
Kanye West
Rihanna