Which sports brand first introduced the 'Nike Direct' retail strategy, focusing on owned digital channels and select retail partners while significantly reducing wholesale distribution?

The sportswear and equipment industry is constantly evolving to meet athlete needs and consumer preferences. Major sports brands invest heavily in product innovation to gain competitive advantage. This trivia tests your knowledge about a groundbreaking retail strategy that changed how sports products are marketed and sold to consumers. Do you know which brand pioneered this approach that has since been widely adopted across the industry?

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Nike
Adidas
Under Armour
Puma