In 1986, which global conservation organization rebranded with a new logo featuring a panda, moving away from its previous identity to create one of the most recognizable environmental brands today?

The intersection of marketing and environmental conservation has created some of the most memorable brand campaigns in history. Organizations dedicated to protecting the natural world have had to master the art of brand storytelling to connect with donors and drive action. This poll tests your knowledge of a pivotal rebranding moment for one of the world's most recognized conservation organizations.

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